To exceed our customers’ expectations by being the preferred provider of high quality community banking financial solutions and strengthen the communities we serve in central and northern Kentucky. Superior shareholder value: Our reason for being Extraordinary service: Going beyond Respect: Both given and earned Vigilance and value: Proactive in not only meeting, but exceeding expectations and creating value for our customer Integrity and honesty: We do what we say we will do Competence, commitment and collaboration: Keys to successful growth Empower, encourage and engage: Create an atmosphere for employees to succeed Your preferred financial solutions partner.