This event has been cancelled. We apologize for any inconvenience.
This workshop provides a deep dive into market research tools for domestic and global marketing to develop strategies that companies can use to position their product offerings, brands and corporate identity to successfully capture international markets. This workshop is highly interactive and encourages participants to reflect on their own companies, brand identities and product positioning to target customers in foreign markets. From this workshop you will:
- Develop a strategy to create your global brand for your company
- Identify what types of global market research models are right for you
- Create an easy to follow framework to optimize visibility to search engines
- Identify what Social Media platforms you can utilize for exporting
- Create a components checklist for developing a comprehensive web presence
This workshop is being conducted by two experts in the field of domestic and international marketing. Mark Drexelius, has over 15 years of marketing experience, is the owner of Drexelius Consulting that specializes in marketing and strategy. Kevin Norvell, KY Small Business Development Center, trains KSBDC clients on productivity software, web design and social media marketing. He also manages social media presence on Facebook, Twitter, and YouTube.